Swatch New York by Tadanori Yokoo, The Watch GZ351 with quartz movement and silicon strap.

NEW YORK BY TADANORI YOKOO, THE WATCH (GZ351) celebrates the Statue of Liberty, the absolut symbol of hope and liberty. The kaleidoscopic imagery of Yokoo is inspired by several avant-garde sources such as Akira Kurosawa films and Pop Art, that all stand as the obvious inspiration for this multicolored watch based on his work New York.

Swatch and MoMA collaborate on a series of watches highlighting works by celebrated artists from MoMA's collection. MoMA and Swatch share a passion for bringing art and creativity to all.

See the rest of the Swatch x MoMA collection.

Tadanori Yokoo (b. 1936), graphic artist, printmaker, and painter, launched his prolific career as a set designer in Tokyo's experimental theater scene. His kaleidoscopic imagery reflects varied avant-garde sources, from the films of Akira Kurosawa to Pop Art, and blends humor and political commentary.

Tadanori Yokoo (Japanese, born 1936). New York. 1968. Offset lithograph. The Museum of Modern Art, New York.